What Really Happens During a Funnel Build

Spoiler: It doesn’t have to be tech chaos.

Let’s be honest: when people hear “funnel build,” they immediately picture 37 tabs open, confusing platforms, and a giant tech headache.

And if you’ve ever tried to DIY one, I don’t blame you for feeling overwhelmed. But the truth is—building a funnel doesn’t have to be complicated.

It can be clear, simple, and even exciting when you have the right plan (and support).

So let’s break down what actually happens behind the scenes during a funnel build—especially if you’ve been wondering what it looks like to work with me or book a Funnel VIP Day.

Step 1: Strategy First 

Before we build anything, we get clear on your offer, your goals, and your audience.

We map out:

  • What you’re selling

  • Who it’s for

  • Where people are coming from (Pinterest? Instagram? Blog?)

  • And what action we want them to take

This step makes the rest of the build smooth. No guessing. Just clarity.


Step 2: Mapping the Funnel Flow

Next, we create a visual layout of the client journey—start to finish.

We map out:

  • Where someone first finds you

  • What they’re invited into (freebie, low-ticket, or waitlist)

  • How you’re nurturing them (email sequence, sales page, etc.)

  • What you’re offering and how they buy

By the end, we know exactly how your funnel flows, where each piece fits, and what needs to be created or optimized.


Step 3: Designing the Pages

This is where your funnel starts to come to life.

We design:

  • A landing or opt-in page

  • A thank-you page

  • A sales page or booking page

  • Any special upsell or bonus pages

Every page is clear, branded, and built to help your audience take action.

Step 4: Connecting the Tech

Now we tie it all together—email platform, forms, checkout tools, booking links, delivery automations.

I handle the backend setup so everything flows smoothly:
Your client signs up → gets the right emails → sees the right offer → and can pay or book without confusion.

Step 5: Testing + Support

Once everything’s connected, I walk through the entire funnel like I’m your client.
I test every click, every email, every page—from mobile and desktop.

Then I send you:

  • A full walkthrough video

  • A checklist of how everything works

  • And post-funnel support so you’re not left wondering “what now?”

The result? A funnel that works for you.

No more piecing things together. No more wondering if it’s broken.
Just a strategy-backed, conversion-friendly system that brings in leads, books clients, and makes sales—while you get back to doing what you love.

Whether we do it during a Funnel VIP Day or a full custom build, I make sure your funnel is set up the right way—the first time.


Ready to build your funnel?
Let’s get it done—with strategy, ease, and support.
Book a Funnel VIP Day or inquire about a full Funnel Build.

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DIY vs. Done-For-You: Which One Is Right for You?

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How to Know If You’re Ready for a Funnel VIP Day